京财时报

VIPKID旗下大米网校获5.6亿元融资:首推家长定价机制

http://gpw416.cn/ 来源: 发布时间:2020-01-07 17:54:06

锦州港 JINRI,VIPKIDQIXIADABANKEYEWUZHENGSHISHENGJIWEI“DAMIWANGXIAO”,BINGXUANBUHUODETENGXUN、HONGSHANZIBENZHONGGUOJIJIN、HEIMAZONGHENGDENGJIGOULINGTOUDE8000WANMEIYUAN(YUE5.6YIYUAN)ALUNRONGZI。DAMIWANGXIAOSHIZHUANMENJUJIAOZHONGGUOXIAOXUESHENGDEZAIXIANZHIBOKE,QIYINGYUKEHESHUXUEKEYEZAIHANJIAQIJIANZHENGSHIDUIWAIZHAOSHENG。

  ZAIGUOQUYINIAN,期货配资 K12WANGXIAODAZHANJIZHANZHENGHAN。ZUOWEIZAIXIANJIAOYUXINGYELIDEMINGXINGQIYE,VIPKIDZHENGSHIJINRUZHEIYISHICHANG,WUYISHIQICHENGWEIYEJIEGUANZHUJIAODIAN。QIANYOUXUEERSI、YUANFUDAO、ZUOYEBANG,HOUYOUYIPIZHAGENSANSIWUXIANCHENGSHIDEWANGXIAOPINPAI,DAMIWANGXIAODEZUOFAHUIYOUSHENMEBUYIYANG?

  8成学员来自VIPKID 首推家长定价机制

  ZIQUNIANSHUQIQI,K12WANGXIAOZHENDUISHENGYUANZHENGDUODEDAZHANJIURIQUBAIREHUA,GEJIAJIGOUBUXITONGGUODAGUIMOGUANGGAOTOUFANGYIHUOQUYONGHU,ZAIXIANJIAOYUHUOKECHENGBENYEBUDUANBEITUIGAO。JU36KEHEDUOJINGDIAOYANSHUJU,2019NIAN10DUOJIAZAIXIANJIAOYUGONGSIYUJITOUFANGZONGEYUE30-40YIYUAN,CHUDADEK12XUESHENGCHAOGUO600BAIWAN,ZHENGJIAKEDEHUOKECHENGBENZAI1000-3500YUANZHIJIAN。JIASHANGJIAOSHIHEJIAOCAIDENGCHENGBEN,ZONGCHENGBENYUEZAI5000-8000YUANZHIJIAN。

  MIWENJUANGONGBUDAMIWANGXIAOXINJUCUO

  DAMIWANGXIAOFANGMIANMINGQUEBIAOTAI,WEILAIBUHUIKAOLVDAGUIMOGUANGGAOTOUFANG,BUHUICANYUK12FENGKUANGDE“JUNBEIJINGSAI”。VIPKIDCHUANGSHIRENJICEOMIWENJUANDUICIBIAOSHI:“WOMENHUIJIEYUEYONGHUDEMEIYIFENQIAN,ZHENZHENGRANGJIAZHANGBAQIANHUAZAIXUEXIXIAOGUOSHANG。”

  JUXI,MUQIANDAMIWANGXIAOXUEYUAN8CHENGLAIZIVIPKIDXIANYOUXUEYUAN。ZAIGUOQUBANNIAN,VIPKIDTONGGUOXIANGFUFEIXUEYUANZENGSONGDABANKECHANPINDEFANGSHI,WEIDAMIWANGXIAOHUOQULEDALIANGYONGHU。SHUJUXIANSHI,ZHEIXIEYONGHUMANYIDUYECONGBANNIANQIANDEBUZU60%TISHENGZHIYUE80%。

  JINGGUO6NIANFAZHAN,VIPKIDMUQIANYIJINGJILEILECHAOGUO70WANFUFEIXUEYUAN,ZAIYIDUIYILINGYUCHUYUJUEDUILINGXIANDIWEI。MIWENJUANZAIDAMIWANGXIAOFABUHUISHANGTIDAO,VIPKIDXUEYUANZAIJINRUXIAOXUEJIEDUANHOU,KAISHICUNZAIDUOWEIDUXUQIU,BAOKUOXIAOXUEYINGYU、SHUXUEDENGLINGYUDESUZHIHEYINGSHINENGLIDEQUANMIANTISHENGYAOQIU。

  VIPKIDDEZIYOUXUEYUANLIULIANGCHI,RANGDAMIWANGXIAOJUBEILETIANRANDEHUOKEYOUSHI。ZHEIXIECUNLIANGYONGHUBUJINGANGXUPOQIE,TONGSHIYIJINGWANCHENGZAIXIANXUEXIDEXIGUANPEIYANG,GENGJIAXINRENVIPKIDPINPAI。XIANGJIAOYUQITAJIGOUBIXUTONGGUOZHONGJINYINGXIAOSHOUDUANHUOKE,DAMIWANGXIAOTONGGUOVIPKIDZHIJIEYINLIU,SUODUANYINGXIAOZHUANHUALUJING,HUOKECHENGBENYOUSHIMINGXIAN。

  为了进一步塑造口碑,大米网校还推出一个重大举措:学费交多少,由家长说了算。在孩子们上完每一节课后,家长可以根据孩子学习效果来确认学费金额,把课程的定价权交到家长的手里,从而倒逼教学服务质量提升。

锦州港  SHIJISHANG,VIPKIDZAOQIYECENGTUICHULEISIDIANFUXINGJUCUO——MIANFEISHIXUEQIZHENGCE,JISHOUYUE12JIEKE,JIAZHANGRUBUMANYIKEQUANETUIKUAN。TUICHUZHEIYIJUCUOHOU,VIPKIDSHICHANGGUIMOHENKUAIYUEZHIXINGYEDIYI,JIANGDUISHOUYUANYUANSHUAIZAIBEIHOU,DUISHOUBEIPOZHIXIA,BUDEBUYEGENJINLEISIZUOFA。

  颠覆英语大班课:结合外教小班模式 补齐英语听说短板

  HAOWUYIWAI,VIPKIDYEJIANGJILEILIUNIANDEYINGYUSUZHIJIAOYUYOUSHIQIANYIZHIDAMIWANGXIAO,QIEJIAGEGENGDI,FUHEERSANSIXIANYONGHUXUQIU。

  SUIZHEZHONGKAOHEGAOKAOJIAOYUGAIGEDESHENRU,XUESHENGYINGYUTINGSHUOCHENGJIZHANBIYUELAIYUEGAO。YIBEIJINGWEILI,2021NIANGAOKAOYINGYUZENGJIAKOUYUKAOSHI,KOUYUJIATINGLIKAOSHIGONGJI50FEN。XIANGBIBISHI,TINGSHUONENGLITISHENGNANDUGENGGAO。

锦州港  VIPKIDGUOQULIUNIANDEFAZHANZHENGMING,YIDUIYIMOSHIZAIHAIZIYINGYUTINGSHUONENGLITISHENGFANGMIANYOUXIANZHUXIAOGUO。XIANGBIZHIXIA,期货配资 CHUANTONGYINGYUDABANKEMOSHIPIANZHONGDUXIENENGLITISHENG,DUIYUTISHENGTINGSHUONENGLIQUEFAYOUXIAOSHOUDUAN。JINGUANSHAOSHUJIGOUYECENGTUICHUWAIJIAODABANKE,DANYOUYUWUFAGULIHAIZICANYUHUDONG,TINGSHUODUANLIANXIAOGUOBINGBUMINGXIAN。“DABANKEMEIFAYOUXIAOTISHENGKOUYUNENGLI”YIJINGCHENGWEIYONGHUDEXUEXITONGDIAN。

  ZHENDUIXIAOXUESHENGJIXUGAIBIAN“YABAYINGYU”DEXIANZHUANG,DAMIWANGXIAOSHOUCITUICHU“ZHONGJIAODABAN+WAIJIAOXIAOBAN”DEJIAOXUEMOSHI。ZAIBAOZHENGHAIZIDUXIENENGLITISHENGTONGSHI,HAILIYONGVIPKIDYOUXIUBEIMEIWAIJIAODEYOUSHI,MEIZHOUWEIHAIZITIGONG1DUI6DEXIAOBANSHOUKE,QIANGHUAHAIZITINGSHUOXUNLIAN,SHIXIANHAIZITINGSHUODUXIEQUANBIHUANDENENGLITISHENG。

  期货配资 HENDUOJIGOUWUFADAGUIMOTIGONGXIAOBANTINGSHUOKECHENG,ZHUYAOSHISHOUXIANYUYOUXIUWAIJIAOSHIZIGUIMODEYINGXIANG,ERZHEIQIAHAOSHIVIPKIDNANYIBEITONGXINGFUZHIDEYOUSHI。

  DAMIWANGXIAOHAIJIANLILEYOUTESOLSHOUGEHUARENZHUXI、VIPKIDSHOUXIXUESHUGUANLIUJUNLINGDAODEXUESHUWEIYUANHUI,YANGEZHIDAOHESHENHEYINGYUKECHENGDEJIAOYAN、JIAOXUEQUANLIUCHENG,QUEBAOMEIYIGEKEJIAN、MEIYIJIEKETANGDEJIAOXUEZHILIANG,RANGHAIZIXUEDEKAIXIN、XUEDEGAOXIAO。

  CIWAI,DAMIWANGXIAOYUNIUJINDAXUECHUBANSHEDACHENGHEZUO,HUODENIUJINDAXUECHUBANSHENEIRONGSHOUQUAN,ZAIDAMIWANGXIAODEYINGYUKECHENGZHONGSHIYONGNIUJIN《Everybody Up》JINGDIANJIAOCAI。《Everybody Up》SHINIUJINDAXUECHUBANSHELVHUODAJIANGDEMINGXINGSHAOERYINGYUJIAOCAIXILIE,WANMEITIEHEZHONGGUOHAIZIDEYINGYUXUEXISHUIPINGHEJINDU,TONGGUODAMIWANGXIAOJIAOYANTUANDUIDEJINYIBUYOUHUAHEYANFA,SHIKECHENGZAIDANCI、YUFA、HUATIDENGWEIDUSHANGQUANMIANFUGAIXINKEBIAO,QUANMIANTISHENGTINGSHUODUXIENENGLI,RANGHAIZIMENKEYIHUOXUEHUOYONG,QINGSONGWANZHUANKENEIKAOSHI,HAINENGCHENGWEINENGLIQUANMIANDEQUANQIUXIAOGONGMIN。

  瞄准下沉市场:优秀课程要让更多孩子上得起

  CONGTUOZHANZENGLIANGSHICHANGLAIKAN,VIPKIDYEZHENGSHITOULUDAMIWANGXIAOXIACHENSHICHANGZHANLVE,YEJIUSHIZHENDUIYIXIANCHENGSHITUIPEIYOUKECHENG,ZHENDUIERZHIWUXIANSHICHANGTUITONGBUKECHENG。

  ZHONGSUOZHOUZHI,XIACHENSHICHANGDUIJIAGEMINGANDUGAO,CONGDAMIWANGXIAODECELVELAIKAN,YIWEICITIQIANXULI。JUXI,DAMIWANGXIAOYINGYUKEDAXIAOBANJIEHEZAIYIQI,QUANNIANDINGJIAJINWEI3000-5000YUAN,YUSHICHANGDABANKECHANPINJIAGEXIANGDANG。DANYONGYUJIAZHANGERYAN,NENGGOUTONGSHIMANZUHAIZITINGSHUONENGLITISHENG,QIXINGJIABIWUYIYUANCHAOQITADABANKECHANPIN。

  GUOJIATONGJIJUSHUJUXIANSHI,JIEZHI2018NIAN,QUANGUOK12JIEDUANZAIXIAOSHENGRENSHUCHAOGUO1.74YI,QIZHONGXIAOXUEZAIXIAOSHENGRENSHUDA1.03YI,CHUZHONGZAIXIAOSHENGRENSHUDA4700WAN。YUJIDAO2020NIAN,ZAIXIANk12SHENTOULVJIANGDADAO23%,SHICHANGGUIMOJIANGCHAOQIANYI。

  CONGSHICHANGGEJUSHANGKAN,JINGUANXIANXIAPEIXUNRENGZHANJUZHULIU,SUIZHEGELEIGUIFANZHENGCEYUSHIZIGONGJIBUZUDENGZONGHEYINSU,GELEIZHONGXIAOXIANXIAJIGOUSHENGCUNKONGJIANSHOUDAOJIYA,ZHEIYEWEIXIANSHANGJIGOUTIGONGLETUNSHISHICHANGDEJIHUI。

  YENEIRENSHIRENWEI,MUQIANZAIXIANSHAOERYINGYU1DUI1LINGYU,VIPKIDYIJINGSHIDANGZHIWUKUIDELINGDAOZHE,DANZAIK12WANGXIAOSHICHANG,XINGYEBAOFACAIGANGGANGKAISHI,SHANGWUZHANJUJUEDUIYOUSHIDEBAZHU。VIPKIDZISHENZUOZAIXIANJIAOYUQIJIA,DUIYUZAIXIANMOSHIDEJISHU、CHANPINYUFUWUDENGYONGHUTIYANSHANGJILEILEDALIANGJINGYAN,JINGLIQIANQIVIPFENGXIAOHEXIAOBANKESayABCDESHISHUI,RUGUONENGLIYONGHAOZISHENYOUSHI,JINGUANZAIDABANKESAIDAOSHIHOULAIZHE,DANYEHENYOUKENENGCHANSHENGHOUJIBOFADEXIAOGUO。

  明星资方领投A轮 看好垂直赛道专注力

锦州港  CONGRONGZIQINGKUANGLAIKAN,DAMIWANGXIAOCICISHOUHUOLEMINGXINGTOUZIFANG:TENGXUNHEHONGSHANZIBENZHONGGUOJIJIN、HEIMAZONGHENG。HENGXIANGLAIKAN,ZAIK12WANGXIAOSAIDAO,DAMIWANGXIAOCHUANGXIALEYENEIALUNRONGZIJINEZUIGAO,TONGYANGSHIALUN,YUANFUDAORONGZIJINEWEI1000WANYUAN,ZUOYEBANGWEI2500WANMEIJIN。

锦州港  ZONGXIANGLAIKAN,TENGXUNHEHONGSHANZIBENZHONGGUOJIJINJUNWEIVIPKIDDELAOGUDONG,CIQIANCENGCANYUVIPKIDDUOLUNRONGZI。YOUQISHITENGXUNZAIQUNIAN10YUEGANGGANGJIAMAVIPKID ELUN1.5YIMEIJINHOU,ZAIDUZHONGJINJIACHIQIQIXIAWANGXIAOXIANGMU。ERZHENGGE2019NIAN,ZAIXIANJIAOYUXINGYEJINRUZIBENHANDONGQI,ZIBENFANGMEIYIBIQIANSHENZHIYOUSHEN。CHULEYISHANGSHIJIGOU,DABANKESAIDAORONGZISHULIANGQUZHIKESHU,QIEZHUYAOJIZHONGZAIDLUNHUOELUNDECHENGSHUQIYE。

  “DAMIWANGXIAONENGZAIZHEIGEJIEDIANNAXIAMINGXINGZIFANGDEDAEZIJIN,KEJIANTENGXUNHEHONGSHANJIHEIMAZONGHENGDUIYUVIPKIDYEYIJILEIDECHUIZHISAIDAOFAZHANNENGLICHONGMANXINXIN,ZHEIYEDEYIYUVIPKIDGUOQUZAIYIDUIYILINGYUDEJUEDUIZHUANZHUHEJINGXIHUAYUNYINGNENGLI”,YENEIFENXIRENSHIBIAOSHI。

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